Melanie Pangan is Chief Creative Officer and the Owner of RainSpark Media Group
Melanie has 20+ years of experience in developing creative revenue generating strategies, product & service positioning and client experience. Melanie has led teams locally, nationally and around the globe. Melanie has worked for Bell Canada, SiriusXM Satellite Radio, Dyson, MedCan, EHE International and TradeGecko. The last 10 years, Melanie was focused on only working in entrepreneurial businesses in preparation to launch her own business and retire from Corporate life in January 2019.
She focuses on building & testing social media marketing business models that would elevate awareness of local businesses & increase their revenue generation. These models were tested on a couple of willing local businesses, and through collaboration and feedback with the business owners, the business model we use today was determined. RainSpark Social Media Marketing launched officially in November 2019. Melanie continued to focus on working only with local business owners in Durham Region & business continued to grow through 2020.
In the first quarter of 2021, RainSpark Social Media Marketing rebranded to RainSpark Media Group and expanded its Team and its services to include a full spectrum of digital marketing including Facebook/IG ad creation and management, custom graphic bundles, photography, website copy writing, branding packages, logo design, newsletter writing, digital ad boards etc. RainSpark has now expanded to include clients in Toronto.
You can find Melanie’s website rainspark.ca.