The Next Phase with Steve Kee

I've decided to retire from day to day work in 2020. This Podcast gives me an opportunity to discuss my search for work, health and finding peace in a rather hectic world. I'm a multi-award winning strategic marketing and communications executive, creative in gathering information about industries and business and effectively applying what’s known toward measurable and effective communications strategies. I've generated the desired results and grown relationships over time. I've learned lessons from various positions of increasing responsibility at some of the biggest names in financial services in this country. Specialties: Media Relations, External Communications, Crisis Management, Corporate Communications, Issues Management, Public Relations, Digital Communications & Social Media, Content Marketing, Brand Publishing, Brand Journalism, Internal Communications. Enjoy the Podcast and if you want to reach me: stephen.e.kee@gmail.com or by phone at 416-841-5669.

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The Next Phase with Steve Kee

Episode 53: The Next Phase with Steve Kee: Social Marketing with Melanie Pangan of Rainspark Media Group

November 30, 2021 • Steve Kee • Season 1 • Episode 53

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Melanie Pangan is Chief Creative Officer and the Owner of RainSpark Media Group

Melanie has 20+ years of experience in developing creative revenue generating strategies, product & service positioning and client experience. Melanie has led teams locally, nationally and around the globe. Melanie has worked for Bell Canada, SiriusXM Satellite Radio, Dyson, MedCan, EHE International and TradeGecko. The last 10 years, Melanie was focused on only working in entrepreneurial businesses in preparation to launch her own business and retire from Corporate life in January 2019.

She focuses on building & testing social media marketing business models that would elevate awareness of local businesses & increase their revenue generation. These models were tested on a couple of willing local businesses, and through collaboration and feedback with the business owners, the business model we use today was determined. RainSpark Social Media Marketing launched officially in November 2019. Melanie continued to focus on working only with local business owners in Durham Region & business continued to grow through 2020.

In the first quarter of 2021, RainSpark Social Media Marketing rebranded to RainSpark Media Group and expanded its Team and its services to include a full spectrum of digital marketing including Facebook/IG ad creation and management, custom graphic bundles, photography, website copy writing, branding packages, logo design, newsletter writing, digital ad boards etc. RainSpark has now expanded to include clients in Toronto.

You can find Melanie’s website rainspark.ca.